Target Audience Research
The main audience
for this film is really anyone in general. But most we want an age range of
around 16-22. We know this is a very small age cap but we want to help other
young people like ourselves get more in tune with what is happening in our
country and documentary is a great way to provide this information.
The
original idea for the documentary, in the very early stages, was to focus on
huge stories with what’s happening in the country at the moment. But we thought
that the 5-minute time limit would give us enough time to explain things in
detail. Before I started this documentary, I knew nothing about the HS2, all I
knew was that it was going to be very expensive. But since researching about it
and finding out more information, I’ve found that it could affect the very town
I’m living in. Also, we think that the way we should present the documentary in
a way that the target audience can understand and stay focused.
We also used an age demographic site, YouGov, to see who wanted to see what type of an audience would like to watch documentaries and go completely against that convention:
First we gather the demographic to see who would be most likely to watch a documentary from the king of documentary - Sir David Attenborough, These were the results:
Next, we looked at the demographics of Louis Theroux to see what the demographics were like:
This was slightly different to David Attenborough's Demographic as the age rage was from 25-39 however the gender was still male. From these results we could gather that there was a gap in the documentary range for a documentary for young adults and teens. So we decided to fill that gap and decided that our age range would be 16-22 and the occasional view of documentaries.
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